The Contrast Agency is a full-service brand, marketing and talent agency dedicated to the Wellness Industry.

Founded in ‘Sunny Worthing’, West Sussex by Clayton Herbert and Dan Aguilera, connected through family, aligned by purpose to ‘amplify difference’. As these things often do - it started with a simple conversation and an idea, which quickly snowballed. Fast forward 12 months and Contrast was real.

Wellbeing: Living life in balance and prioritising health.

Essentialism: Focusing on the most impactful actions and results — "less but better."

Presence: Being fully engaged on now — "being where our feet are."

Authentic Connection: We care deeply about relationships and believe that we attract who we are.

Curiosity: We find the edge by being different, embracing the ‘black sheep’ mentality.

Unmute

Both Clayton and Dan have each spent nearly two decades working in the health, fitness and wellness sector, working with and for some of the biggest brands in the world. Dan Aguilera is an accomplished writer, fitness business owner, and industry-leading consultant. With his extensive experience and industry knowledge, along with his passion for guiding others to success, Dan launched Fitness Business Profits (FBP), where he continues to offer world-class expertise to over 250 fitness business owners around the world, helping them transform their businesses and their lives.

Clayton has spent the past 18 years in a variety of senior commercial, partnership and marketing roles in the Health, Fitness and Wellness industry, both in the UK and internationally for leading software companies, agencies and most recently 12 years at Technogym, the global leader in premium fitness equipment and technology, playing an integral role in the growth of the business.

To help brands and people discover, define and communicate their point of difference to create authentic connection and sustainable growth.