Privacy Policy

Effective Date: [10/03/2025]
Last Updated: [10/03/2025]

1. Introduction
Welcome to The Contrast Agency Ltd. ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website (thecontrast.agency).
By using our website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect
We collect and process different types of personal data, including:

2.1 Information You Provide to Us
Contact Information: Name, email address, phone number, and company details when you fill out contact forms or subscribe to our newsletter.
Client Information: If you engage with our services, we may collect business details, payment information, and project requirements.

2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
Technical Data: IP address, browser type, operating system, and device information.
Usage Data: Pages visited, time spent on pages, and referral sources.
Cookies & Tracking Technologies: We use cookies to enhance user experience and analyse site traffic (see Section 6: Cookies).

3. How We Use Your Information
We use your information for the following purposes:
Providing Services: To deliver marketing, branding, and consultancy services.
Communication: To respond to enquiries, send updates, and provide client support.
Marketing & Promotions: To send newsletters, special offers, and industry insights (you can opt out at any time).
Website Improvement: To analyse website traffic and enhance user experience.
Legal Compliance: To meet legal and regulatory requirements.

4. How We Share Your Information
We do not sell or rent your personal data. However, we may share your information with:
Service Providers: Third-party vendors who assist with website hosting, analytics, and email marketing.
Business Partners: If you engage in a partnership or collaboration with us.
Legal Authorities: If required by law or to protect our legal rights.

5. Data Security
We implement industry-standard security measures to protect your personal data from unauthorised access, loss, or misuse. However, no data transmission over the internet is entirely secure, and we cannot guarantee absolute security.

6. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to improve website functionality and analyse usage trends. You can manage cookie preferences through your browser settings. For more details, please refer to our Cookie Policy.

7. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
Right to Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data under certain conditions.
Right to Restrict Processing: Limit how we process your data.
Right to Data Portability: Obtain your data in a portable format.
Right to Object: Object to direct marketing and certain data processing activities.
To exercise your rights, please contact us at DPO@thecontrast.agency.

8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices. We encourage you to read their privacy statements before providing any data.

9. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

10. Changes to This Privacy Policy
We may update this policy periodically. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy regularly.

11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

The Contrast Agency Ltd.
Website: thecontrast.agency
Email: hello@thecontrast.agency
Registered Address: Cadre Advisory Off Edge, Station Approach, Penarth, Vale Of Glamorgan, Wales, CF64 3EE

This Privacy Policy complies with UK GDPR and the Data Protection Act 2018.